NPS Brand Identity

BRAND IDENTITY
PRINT DESIGN
WAYFINDING SIGNAGE

America's best idea, the National Parks System protects and preserves historic and significant natural monuments and spaces for future generations. With a team of four design students, we created a visual identity system to represent the diversity of the national parks in a clear manner.

Wayfinding signage

One of my roles in the project was to translate the new visual identity into signage and map brochures for the park. My primary goal was to communicate as clearly as possible for frequent and first time visitors to the park. This involved incorporating more modern icons, reordering the importance of information, and redesigning a complex trail map to be easier to read and understand.